BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CATEGORIES:Save the date - Innovation Roundtable 2017 CLASS:PUBLIC CREATED:20170112T170933Z DESCRIPTION:This is a calendar reminder for the Innovation Roundtable® wor kshop\nhosted by 3M in London on 11 May 2017\, on the topic: “Design and R&D:\nBridging Scientific Invention & Customer Needs Using a Design Think ing\nApproach and Mind-Set”\n\nMember firms: if this event is included i n your firm’s membership\, all\ncontacts on the distribution list for yo ur firm will receive the regular\ncalendar invitation 2-3 months before th e event\, including detailed\nagenda outline and practicalities. When you receive the regular calendar\ninvitation\, please make sure to answer it i n order to confirm your\nparticipation at the event and/or forward it to c olleagues who may be\ninterested in joining.\nNon-members: Innovation Roun dtable® events are exclusively for\ninnovation practitioners in multinati onal firms. If you would like to\nlearn more about joining our network and the possibility of attending\none event as a free trial\, please contact us at\ninfo@innovationroundtable.com \n\nWorkshop title: Design and R&D: Bridging Scientific Invention &\nCus tomer Needs Using a Design Thinking Approach and Mind-Set\n\nAbstract: The workshop is partly about R&D in its own right and partly\nabout the role of design thinking in engineering-oriented companies. It\nis well-known th at innovation must be targeted at real customer needs\nrather than making inventions for technology’s sake. In other words\,\nthere is a need to b alance technology push and market pull. Design\nthinking has gained promin ence as a process and mind-set to embrace\ncustomer orientation and market experimentation. Often design thinking\nis used together with Lean Startu p to ensure a customer centric and\nexperimental/iterative process.\n\nLoc ation: 40 min from Heathrow Airport\n\nFor questions or for confirming you r participation at this event\,\nplease contact: events@innovationroundtab le.com\n \n \nWe look forward to seeing you and your colleagues at this workshop.\n\nInnovation Roundtable ®\n DTEND;VALUE=DATE:20170512 DTSTAMP:20170112T170933Z DTSTART;VALUE=DATE:20170511 LAST-MODIFIED:20170112T170933Z LOCATION:London - 40 min from Heathrow Airport PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-gb:SAVE THE DATE: Workshop at 3M\, Innovation Roundtabl e® TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000090C6ECF7F66CD201000000000000000 010000000F24876FDED233542A01DA2CEAABA534A X-ALT-DESC;FMTTYPE=text/html:

Th is is a calendar reminder for t he Innovation Roundtable®\; workshop hosted by 3M in London on 11 May 2017\, on the topic: &# 8220\;Design and R&\;D: Bridging Scie ntific Invention &\; Customer Needs Using a Design Thinking Approach an d Mind-Set”\;

Member firms:
if this even t is included in your firm’\;s membership\, all contacts on the distr ibution list for your firm will rec eive the regular calendar invitation 2-3 months before the event\, inc luding detailed agenda outline and practicalities. When you receive the regular calendar invitation\, plea se make sure to answer it in order to confirm your participation at th e event and/or forward it to colleagues who may be interested in joining.< /b>
Non-members: Innovation Roundtable®\; events are excl usively for innovation practitioners in multinational firms. If you would like to learn more about joining our network and the possibility of attend ing one event as a free trial\, please contact us at info@innovationroundtable.com

Workshop title: Design and R&\;D: Bridging Scientific Invention &\; Custo mer Needs Using a Design Thinking Approach and Mind-Set

Abstract: The workshop is partly about R&\;D in its own right and partly about the role of design thinking in engineering-oriented companies. It i s well-known that innovation must be targeted at real customer needs rathe r than making inventions for technology’\;s sake. In other words\, th ere is a need to balance technology push and market pull. Design thinking has gained prominence as a process and mind-set to embrace customer orient ation and market experimentation. Often design thinking is used together w ith Lean Startup to ensure a customer centric and experimental/iterative p rocess.

Location: 40 min from Heathrow Airport

For questions or for confirming your participation at this event\, please contact: events@innovatio nroundtable.com

 \;

We lo ok forward to seeing you and your colleagues at this workshop.

Inno vation Roundtable®\;

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